Our Story
In a world where true beauty is often overlooked in favor of superficial allure, Loi A New emerges as a beacon of holistic wellness. Born from the belief that authentic beauty radiates from within, Loi A New is a vegan wellness beauty brand dedicated to nurturing inner and outer well-being through meticulously crafted products.
At the heart of Loi A New lies a simple yet profound ethos: beauty begins from within. This philosophy is intricately woven into every product, from our premium inner beauty tea blends to our innovative vegan skincare and hair care lines. Each offering is designed to become an essential part of your daily ritual, guiding you towards true inner beauty and well-being.
01
Inner Beauty :
The Core of Loi A New
Loi A New's journey starts with our exceptional tea blends, a tribute to Korea's rich 1300-year-old tea heritage. Our blends, such as A Morning in Seoul and A Night in Jeju, seamlessly marry traditional Korean ingredients with Western elements, offering a balanced and functional tea experience. These blends are not just beverages; they are a celebration of culture, history, and the pursuit of inner wellness.
02
Smart Vegan Skincare :
Innovation Meets Tradition
Our skincare line exemplifies the fusion of traditional wisdom and modern innovation. Take, for instance, our sun serum – a smart vegan skincare product designed not only to protect your skin from harmful UV rays but also to shield it from dust pollution. This dual-functionality embodies our commitment to creating products that cater to the needs of contemporary living while honoring time-tested Korean beauty practices.
03
Environmental Responsibility :
A Commitment to the Earth
Loi A New's dedication to beauty extends beyond personal care to encompass environmental stewardship. We understand that true beauty is inseparable from a healthy planet, which is why we prioritize eco-conscious practices. Our packaging, made from Earthpact sugar cane material, and our use of soy ink are testament to our relentless efforts to minimize our carbon footprint and promote sustainability.
04
A New Standard in Wellness and Beauty
Loi A New is more than a brand; it is a lifestyle, a new standard, and a daily ritual for those who seek authenticity and well-being. We invite you to join us on this journey towards a more beautiful and sustainable world, one where your daily rituals align with a deeper respect for both inner wellness.
