Awaken Your Inner Beauty
Welcome to Loi A New
Vegan l Sustainability l Technology
Loi A New is an eco-friendly, vegan, and wellness inner beauty brand based in South Korea. Specializing in sustainable vegan skincare, haircare, and inner beauty teas, we aim to set a new standard in the beauty and wellness industry. Our product line includes innovative skincare solutions, such as UV protection sunscreens with anti-pollution properties and blue light protection mists, vegan keratin haircare products, and unique inner beauty teas like "A Morning in Seoul" and "A Night in Jeju." We are committed to using natural, sustainably sourced ingredients to cater to the growing market of conscious consumers seeking high-quality, ethical beauty solutions.
Awaken Your Inner Beauty
The Concept
Urban Oasis
Inner Glow Rituals
Korean Botanical Fusion
Embracing the contrast between bustling city life and the tranquility of nature, this concept highlights Loi A New's commitment to protecting skin from urban pollutants while nurturing its natural radiance with plant-based ingredients. Visuals could feature lush greenery juxtaposed with cityscapes, emphasizing the brand's connection to both worlds.
This concept focuses on the holistic approach to beauty, combining skincare and haircare with inner beauty teas for a comprehensive self-care ritual. The imagery could showcase individuals engaging in mindful moments, sipping tea and applying skincare products, conveying a sense of serenity and balance.
Drawing inspiration from Korea's rich botanical heritage and cutting-edge skincare innovation, this concept highlights the use of traditional Korean herbs and modern formulations. Visuals could showcase the beauty of Korean landscapes and botanical ingredients, emphasizing the brand's cultural roots and scientific expertise.